Beginning Sketches for ‘gob’

Years ago I came up with ‘gob,’ an ice cream brand with a medieval aesthetic. I didn’t save the final logo I came up with so I decided to try it again

Developing my top 3

I chose the three sketches I liked the most and tried to clean them up a bit before I decide which design I’m going with

Picking favorite and adding color

I made 4 variants so it can work on a the logo itself can be paired with or without the name, and it doesn’t matter if they need it to make a sign or print an ad in their local newspaper